                    &\multicolumn{1}{c}{(1)}         &            &                     &            &                     &            \\
                    &        Both         &            &Electioneering         &            &      Policy         &            \\
\hline
Competitiveness     &       0.940         &     (-0.66)&       0.848\sym{**} &     (-2.63)&       1.145\sym{***}&      (4.64)\\
Previous campaign experience&       1.079\sym{***}&      (4.13)&       1.047\sym{***}&      (3.81)&       1.182\sym{***}&     (31.91)\\
Campaign Period     &       5.780\sym{***}&     (23.06)&       3.460\sym{***}&     (22.39)&       0.811\sym{***}&     (-5.06)\\
Campaign Period $\times$ Competitiveness&       0.660\sym{***}&     (-3.62)&       1.354\sym{***}&      (3.68)&       0.907         &     (-1.43)\\
Campaign Period $\times$ Previous campaign experience&       1.076\sym{**} &      (3.26)&       1.016         &      (0.93)&       0.979         &     (-1.60)\\
Male                &       1.127\sym{*}  &      (2.00)&       1.172\sym{***}&      (3.99)&       0.945\sym{**} &     (-3.04)\\
Male $\times$ Campaign Period&       1.171\sym{*}  &      (2.16)&       1.056         &      (1.03)&       1.394\sym{***}&      (7.71)\\
Time until election &       0.994\sym{***}&    (-12.99)&       0.993\sym{***}&    (-24.13)&       1.001\sym{***}&      (5.22)\\
Fianna Fáil        &       0.446\sym{***}&     (-6.58)&       1.078         &      (0.66)&       0.507\sym{***}&    (-11.34)\\
Fine Gael           &       0.261\sym{***}&    (-10.87)&       0.965         &     (-0.31)&       0.427\sym{***}&    (-14.40)\\
Green Party         &       0.900         &     (-0.88)&       0.999         &     (-0.01)&       0.867\sym{*}  &     (-2.38)\\
Labour              &       0.538\sym{***}&     (-4.91)&       0.911         &     (-0.79)&       0.442\sym{***}&    (-12.93)\\
Other/Ind           &       0.594\sym{***}&     (-4.27)&       0.892         &     (-0.99)&       0.632\sym{***}&     (-7.52)\\
Sinn Féin          &       0.600\sym{***}&     (-4.12)&       1.177         &      (1.40)&       0.494\sym{***}&    (-11.39)\\
Social Democrats    &       0.694\sym{**} &     (-2.94)&       0.993         &     (-0.06)&       0.755\sym{***}&     (-4.39)\\
Solidarity-PBP      &       1.942\sym{***}&      (5.20)&       1.894\sym{***}&      (5.20)&       1.361\sym{***}&      (4.59)\\
District magnitude  &       0.727\sym{***}&    (-10.46)&       0.941\sym{**} &     (-2.77)&       0.884\sym{***}&     (-8.65)\\
Candidates running  &       1.044\sym{***}&      (5.37)&       1.013\sym{*}  &      (2.10)&       1.008\sym{*}  &      (2.00)\\
Urban               &       1.021         &      (0.61)&       1.019         &      (0.75)&       1.120\sym{***}&      (7.38)\\
Twitter length      &       1.000\sym{***}&     (-5.21)&       1.000\sym{***}&    (-10.85)&       1.000\sym{***}&    (-10.80)\\
Followers count     &       1.000\sym{*}  &      (2.54)&       1.000         &      (0.18)&       1.000\sym{***}&      (6.59)\\
Rolling average of no. of tweets (7 days)&       0.964\sym{***}&    (-13.43)&       0.958\sym{***}&    (-17.77)&       0.980\sym{***}&    (-12.78)\\
Rolling average of retweets (7 days)&       1.006\sym{***}&      (3.91)&       1.002         &      (1.18)&       1.004\sym{***}&      (4.71)\\
Sum of likes on previous 10 tweets&       1.000\sym{***}&     (-5.09)&       1.000\sym{**} &     (-2.96)&       1.000\sym{***}&     (-9.13)\\
Sum of retweets on previous 10 tweets&       1.001\sym{***}&      (4.77)&       1.000         &      (1.76)&       1.001\sym{***}&      (9.13)\\
\hline
Observations        &      101864         &            &                     &            &                     &            \\
